Terry Stevens

Founder & MD, Stevens & Associates
Director of the Centre for International Dynamic Destinations,
School of Management, Swansea University

Professor Terry Stevens is Founder and MD of the multi-award winning, international, tourism consultancy, Stevens & Associates. This Wales-based consultancy has now worked in over 50 countries around the world specializing in destination development, marketing and place-making. He has worked in the industry since 1970 holding a number of senior positions in the public and private sectors prior to establishing his consultancy. Stevens & Associates clients include many of the major international development agencies (including the UN World Tourism Organisation, UNESCO, The World Bank, European Bank of Reconstruction, European Investment Bank, The UK Department for International Development and USAID) as well as national, regional and city governments. Terry is currently working on strategic destination development projects in New Zealand, Trinidad & Tobago, Ireland, Northern Ireland and in Scotland. 

He is a member of the UNWTO’s Global Tourism Performance Barometer Monitoring Group. The UNWTO’s Technical Expert on Sport and Tourism and is currently part of the UNWTO and World Tourism Cities Federation Research Group looking at performance areas in city tourism. Terry has been Vice Chair (Strategy) of the Wales Tourist Board and is a regular keynote speaker at global and international summits, including, most recently: The UNWTO Global Ministerial Summit on Sports Tourism in Sochi and Moscow; the Global Wellness Summits in Istanbul and Morocco; the Global Stadia Business Summits in Dublin, Barcelona and Madrid and the Advances in Destination Management Summit in Vail. He has written extensively on the subject of tourism development (over 300 books and chapters in books as well as articles in magazines and journals). His new book: “LANDSCAPE WALES” was published in April 2016 and he is now writing a book on great destinations of the world.


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